Getting an AppointmentSometimes selling your product or service can be easier thangetting the actual appointment. No matter how hard you try, youjust can't seem to get the prospect to agree to meeting you faceto face. Here are a few tips that may help.At first, it is important to sell the appointment, not yourservice. Trying to get a contract over the phone is difficult.The appointment is when you will do the actual selling.Ask questions where the answer must be "yes." "Would it bebetter for us to meet on Monday or Tuesday?" The prospectprobably will pick one or the other and--bingo--you have theappointment. You might make your dates even more specific, "Ihave Monday at 10am and Tuesday at 2pm open. Which would workbest for you?"Asking for the prospect's help can be very effective. If theprospect says that he doesn't want to meet with you, ask her whatyou would have to say in order to convince her that your servicecan work. This way, the prospect will be telling you exactly howto overcome her objection.Above all, don't push! After a few failed attempts to get anappointment, it is better to take a fall-back position. Tell himyou understand he is not ready to make any decision. Ask for afollow-up appointment for a later time.See Kevin's 10,000 FREE marketing tips to help you make moneyfaster and easier at http://DrNunley.com He offers a full lineof proven promotion packages and copy writing deals. Reach Kevinat mailto:kevin@... or 801-328-9006.DrNunley's Biz-Tipsby Kevin NunleyStudy The Gurus, Then Sell Their StuffToday I talked with a man who is starting his own business on theInternet. He knew he was far from the first to try to make moneyonline, so he wisely took time out to read everything he couldget his hands on by those who had come before him. Joe readCorey Rudl's course, bought Dan Kennedy's books, went through mysite, and picked up Robert Allen's Internet book (it's a goodone!).Once he read the best of the "gurus," Joe decided to start hisonline project by selling the same books, courses, and services.Come to think of it, this is a great way to start an Internetbusiness. The Internet is all about information, and infoproducts sell like gangbusters. But don't just put up a trillionreports by people you've never heard of. Read a few top infoproducts, use their advice yourself, then report on it to otherswhile selling those same info products.Nothing sells information products and services better than thehonest, heartfelt testimonial of someone who has used them.People may not belive the company ad copy, but they sure willjump when a fellow customer says "buy it... it's great!"Put up a web site with YOUR photo and comments on the openingpage. Write articles that openly share some of the guru'sideas. Put it in your own words and combine their ideas withyour own related experiences.Promote your business with Kevin's affordable ALL-OUT PROMOTIONPACKAGE. He writes your press release, your article, your ad, anddistributes them to media and ezines nationwide. Seehttp://DrNunley.com/123.htm Reach Kevin atmailto:kevin@... or 801-328-9006.DrNunley's Biz-Tipsby Kevin NunleyMore Places To Get Your Articles SeenIf you own a web site, you probably have written an article ortwo for it. One of the best free promotion strategies is to sendyour articles to publications looking for articles.Of course, we all know about ezines that use articles, but that'sjust the tip of the iceberg. Many other publications need asteady supply of articles, too. Most of these options are rightin front of you.Send your articles to your local newspaper. Many have sectionsfor reader-written articles. Others can easily convert yourarticle with good advice into a feature story. Magazines of allsizes look for articles from freelance writers. In many casesyou will need to contact the editor first and suggest yourarticle topic.Pennysavers and shoppers--those free or cheap newspapers thatcarry all ads such as Thrifty Nickle or The Recycler--are an easyway to get your articles in front of the public. Many of thesepapers like short articles to break up the endless array ofclassified ads.Trade publications read by those in your own profession can bevery effective. News about your profession is consideredimportant in these, whereas in a larger publication, it might bethought of as insignificant.Kevin writes your article, puts your name in the byline, your 4line ad at the end, then sends it to more than 2,000 ezines andwebsites looking for articles. It's a great way to promote! Seehttp://drnunley.com/COPY.htm Reach Kevin atmailto:kevin@... or 801-328-9006.DrNunley's Biz-Tipsby Kevin NunleySigns That Sell!Signs can have exceptional power in advertising. They do notneed to be large billboards in order to have a strong effect.Small signs such as store signs, banners, signs on trees, andposter-type signs, can all greatly impact your business. Theymake an unconscious impression on your potential customer. Signscatch the eye of those who are passing by and often result insales.There are a few important things to remember when making yoursign. Most successful signs use very few words, usually no morethan six. This will make it easier for your prospective customerto remember your advertisement. Make sure that you have a goodheadline. A few powerful words that you might want to include inyour headline could be "you", "now", "fast", or "proven".Using some type of graphic on a sign is almost as important asthe wording in the overall effect. Graphics could include thelettering, the colors, or the design of your sign.Make sure your graphic compliments or helps explain your text.For example, "Pies like Mother used to make" might have a graphicof a women holding a steaming pie down for a young boy or girl tosee. This helps get the meaning and FEELING of your messageacross to people who may be driving by your sign at high speed.See Kevin's affordable copy writing deals athttp://drnunley.com/copywriting.htm Sizzling, professionallywritten sales copy can make a BIG difference in your success.Reach Kevin at mailto:kevin@... or 801-328-9006.DrNunley's Biz-Tipsby Kevin NunleyOpt-in or Spam--What's the Difference?Opt-in email is when you get a message that you have asked toreceive. Spam is a commercial message you don't want and neverasked to receive.Simple enough? Not exactly. Every day I hear from people areconfused between opt-in and spam. And with good justification.The definitions vary from one person to the next and shift overtime.Back in 1996 when I started my online business, it was perfectlyacceptable to send email to the address of anyone who sent emailto you. If you emailed a question to me, I answered it AND putyour address on my newsletter list.Today that would get you in spamming trouble ASAP.Most of the "safe" lists you hear about are actually spam lists.Sure, using them will likely get your site removed, but you alsowon't get any response. These days people instantly know spamfrom other email and delete it in the blink of an eye. It's thenorm to send spam to one or two million addresses and get zeroresponse.Good bets for legitimate opt-in lists are yesmail.com,postmasterdirect.com, and bulletmail.com. An even better opt-instrategy, in my opinion, is to send your message to newsletterlists. Get an ad, sponsored ad (usually goes at the top of thenewsletter), or a solo mailing (your sales letter goes all byitself to the list of subscribers.) Pick a newsletter thatconsistently features good, helpful information. That's anewsletter whose readers pay close attention to what it says.See Kevin's affordable copy writing deals athttp://drnunley.com/copywriting.htm Sizzling, professionallywritten sales copy can make a BIG difference in your success.Reach Kevin at mailto:kevin@... or 801-328-9006.DrNunley's Biz-Tipsby Kevin NunleyGet On Talk Radio..and Promote For Free!There are thousands of talk radio stations spread through everycommunity all over North America. There are thousands more musicand news stations who feature at least one talk program eachweek.All these shows need a steady stream of interesting guests.Nothing strikes fear in a radio talk show hosts like having to dothe show without an expert guest. Contrary to what most peoplethink, the phones at talk stations don't ring that much. Hostsneed an expert to add content and interest to the program...ANDget listeners calling.An expert is anyone who knows something other people would liketo know. If you run a daycare center, you might have clever tipsfor keeping young children interested and busy at home. Anaccountant might find a ready audience for tips on how to keepthe IRS off your back.Most talk hosts are happy to let your "plug" your business,product, service, or idea at the end of the show. Speak yourphone number and web site address clearly so interested listenerscan jot them down.First find talk radio stations in your area. Look through theyellow pages, tune up and down the dial, then listen toindividual shows to learn the style of the host and the topicsdiscussed on the show. Call the station and ask to talk with thehost or the show producer. Tell them about your expertise andwhat kinds of information you could bring their listeners.Spread the word to media nationwide with Kevin's popular pressrelease packages. Kevin writes your release, gets your approval,then sends it 5,000 media nationwide. Seehttp://drnunley.com/release.htm Reach Kevin atmailto:kevin@... or 801-328-9006.


Want some great testimonials?
Want some great testimonials?(c) Copyright 2002, Kenneth A. McArthurTestimonials are a great way to give your potential customersthe confidence to know that they are working with someone thatthey can trust.If you haven't put some great testimonials on your site, youneed to do it now. Unless you are a Fortune 5,000 company,chances are that first time visitors to your site have no wayof knowing how well you will respond to their needs.I can tell you my service is great, that my customers love myproducts and services, that people will be talking about MBSfor years to come. But coming from me, most anything that I saywill sound like arrogance.In order to be effective, testimonials need to be good. Here'san example of a poor testimonial:"I love your product!" - AnonymousWhat's wrong with loving my product? Nothing! But, notice thatit doesn't really tell you why my product is so great and itdoesn't tell you who thinks it's great either!In order to be effective testimonials need to be specific andwe need to have the confidence that a real person made thosecomments.How about this example?"I am an amateur artist who recently ordered your Artist'sBest easel. I just had to write and let you know how satisfiedI am with your product! The wood, finish and craftsmanshipon my easel was superb. It was shipped sooner than Iexpected and putting it together was not really difficult.I honestly thought that I would never be able to afford myown easel. It is always a little scary ordering over theInternet from companies that are not known to you, but Iam so glad that I took a chance on you!"Jackie Conte Vero Beach, FLThis person is only "satisfied" but, notice how muchmore personal this testimonial is. The customer talksabout the fears that we all have and the way that it workedout for her.The good news is, that if you know how to do it, gettingquality testimonials isn't anywhere near as hard as mostwould think.The hidden secret that somehow seems to allude most businessowners when getting testimonials is really very simple,just ask.Send your existing customers an email and let them knowthat their opinions are important to you. Ask them to givespecific examples of ways that your company has helped themin their business.One more thing! Offer to post links to their sitedirectly from their testimonial. They will get extratraffic to their site just for telling the truth abouttheir experience with your company!Here's a sample email for generating some testimonials:"Just a quick note to ask your help. We are currentlylooking for some great "specific" testimonials to putup on our various web sites from customers like yourself.It would be great if you could take just a second tohit the reply button and type in a few lines to tell usabout something that we did for you as a customer thatwas helpful or something that you like about ourproducts and services that we could share with thevisitors to our web sites.If you are willing to share your experience with us, wewill post the best ones to our web sites along with alink to your web site. Hopefully, that will generateextra traffic to your site and help us give our potentialcustomers the confidence that they need to become partof the MBS family of customers."You might even want to send them a link to this articleas an example of how to write a good testimonial.To top it all off, you will get a lot of very commentsabout you that just may make your day!Mr. McArthur is the editor of the of the MBS InternetBusiness Newsletter http://www.mbsinternet.com/smallbiz.htmand has developed many systems for the Internet, includingThe MBS Internet Resource Center, http://www.mbsinternet.comHis commercial product is PortalCube, a complete systemof building blocks for creating powerful portal sites.http://portalcube.com and he offers complete portal servicepackages at http://MyInstantPortal.com and runs a75,000+ member Research Center at http://mbsinternet.net


10 Hypnotizing Ways To Energize Your Sales!
10 Hypnotizing Ways To Energize Your Sales!by Larry Dotson1. Start your own internet radio station. It could berelated to the theme of your web site and you couldadvertise your products over the station.2. Turn your banner ad into a trivia question. Postthe question on the banner and tell readers they canwin a prize if they answer the question at your site.3. Motivate people to buy your product. Tell thema lot of positive things like "You can now reach yourgoals and change your life if you buy our product".4. Get your sales letters and web site evaluated forfree. Visit business discussion boards and ask otherdiscussion participants to evaluated them.5. Get your products or services evaluated for free.You can give your product for free in exchange forevaluations and even testimonials.6. Keep your loyal customers happy because theyare your future profits. Give them discounts andfree gifts as often as possible.7. Clone your advertisements all over the internetby allowing your visitors to give your online freebiesaway. Just include your ad somewhere inside it.8. Make it easy for your affiliates to make sales. Givethem proven ads to use, make it easy for prospectsto order and provide helpful affiliate stats.9. Persuade e-zine publishers or webmasters to runyour ad for free. Just allow them to join your affiliateprogram and earn commission on the sales.10. Make your products sell quickly by adding a tonof bonuses. You could get the free bonuses for littleor no cost buy joint venturing with other businesses.----50,000 FREE eBooks, Web Books, Courses AndMore! Visit: http://www.ldpublishing.com